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Betty Crocker and General Mills: A Happily Symbiotic Relationship
This paper briefly discusses the relationship between the brand name Betty Crocker and Parent Company General Mills. Some attention is given to the history of the Betty Crocker brand, as well as a discussion of the General Mills Company. The paper briefly focuses on how the Betty Crocker name benefits General Mills at present and also high-lights certain noteworthy products marketed under the Crocker logo.
